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IHOP® LAUNCHES NEW ONLINE ORDERING PLATFORM

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IHOP® RESTAURANTS LAUNCHES NEW ONLINE ORDERING PLATFORM NATIONALLY AS PART OF GROWING IHOP ‘N GO® TAKEOUT EXPERIENCE

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Beginning this Month, the All-Day Breakfast Chief Will Additionally Check Supply, Additional Constructing on an Enhanced To-Go Program that Contains Modern Packaging Designed Round Signature IHOP PancakesGLENDALE, Calif., November 16, 2017 – At present, IHOP® Eating places introduced the strategic growth of its IHOP ‘N GO® (to-go) platform, which features a fully-integrated, on-line ordering system by means of IHOP.com; supply check launches with main suppliers like Amazon and DoorDash; and the introduction of a cell app by finish of 12 months. The nationwide rollout of the net ordering system builds on a restricted check carried out earlier this 12 months when the model unveiled proprietary packaging particularly designed to guard the integrity of its signature Buttermilk pancakes and different well-liked all-day breakfast meals throughout carryout. For a restricted time, visitors can obtain $5 off their first on-line order of $25 or extra when ordering by means of IHOP.com and utilizing the code IHOPNGO together with a legitimate e-mail deal with*.The improved to-go program affords visitors the comfort of having fun with their favourite IHOP menu gadgets on the go, significantly when there isn’t the time or a need to take a seat down within the restaurant, however with out having to sacrifice nice high quality. Fueled by visitor suggestions and demand, IHOP spent near a 12 months perfecting its program earlier than rolling it out in levels, working to make sure that the IHOP ‘N GO® expertise matched the in-restaurant hospitality the model is thought for.“Increasingly more visitors are telling us they wish to benefit from the distinctive, freshly-prepared menu gadgets they love at IHOP, however outdoors of our eating places and with out having to surrender the standard they anticipate from us,” mentioned Darren Rebelez, President at IHOP. “So, we checked out each side of our IHOP ‘N GO® enterprise and targeted on creating an distinctive visitor expertise from begin to end. We developed state-of-the-art packaging that retains our signature meals – like fluffy Buttermilk pancakes – hotter longer; a web based ordering system that lets visitors customise their meal, similar to in an IHOP restaurant; check partnerships with main supply corporations that we all know our visitors are utilizing as we speak; and ongoing expertise enhancements, like cell capabilities, to make it easy to search out and order meals rapidly. As we get able to have fun our sixtieth anniversary in 2018, our expanded and enhanced to-go providing is simply one of many some ways we’re seeking to greatest meet the ever-changing wants of our visitors.”

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Earlier this 12 months, IHOP launched progressive, patented packaging at choose places; designed to keep up superior meals style and high quality, the brand new packaging is now accessible nationwide for all IHOP ‘N GO® orders. From fluffy pancakes to crispy hash browns and French fries to freshly scrambled eggs and juicy burgers, the containers maintain cooked-to-order meals scorching, recent and intact till eaten. Stand-out options of the IHOP ‘N GO® packaging embody:

  • Meals-Centric Containers: Modular design for optimum meals plating, together with an interlocking element designed across the model’s world-famous buttermilk pancakes.
  • High quality Pancakes On the Go: Aspect air flow traps in warmth, however not moisture, permitting pancakes to keep up their fluffy texture.
  • Breakfast Staples Saved Hotter, Longer: Patent-pending, nested packaging compartments to make sure meals stays hotter for an extended time frame.
  • Straightforward Transport: A field form and lid design that matches completely into an IHOP to-go bag to attenuate sliding whereas meals is in transit.
  • Combo Meals Made Straightforward: Sections snap collectively to carry totally different gadgets in combo meals securely.

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On-line ordering is now accessible by means of most IHOP eating places throughout the U.S. with extra places being added. Supply testing with Amazon and DoorDash is scheduled to start out on the finish of November in choose cities in California, Texas, Oklahoma, Washington, and Utah whereas the cell app is predicted to be accessible by the tip of 2017.To make sure an distinctive carryout expertise, the model additionally created a Meals to Go Specialist Certification program, which trains and certifies restaurant employees members to be specialists on each touchpoint of IHOP ‘N GO®, from plating to packaging to visitor service. Every IHOP restaurant can have a minimum of one crew member licensed in this system and prepared to make sure that each IHOP ‘N GO® order meets the identical high-quality customary that visitors have come to anticipate from consuming at IHOP.IHOP ‘N GO®, together with the brand new packaging, is now accessible at near 1,700+ U.S. primarily based IHOP eating places and on-line ordering for collaborating eating places may be accessed by way of IHOP.com.*$5 off a web based buy of $25 or extra accessible on first order positioned by means of IHOP.com; should use the code IHOPNGO together with a legitimate e-mail deal with. Restrictions apply. Extra data and images of the IHOP ‘N GO packaging can be found by contacting [email protected].ABOUT INTERNATIONAL HOUSE OF PANCAKES, LLC For practically 60 years, IHOP has been a pacesetter, innovator and knowledgeable in all issues breakfast, any time of day. The chain gives 65 totally different signature, recent, made-to-order breakfast choices, a wide array of well-liked lunch and dinner gadgets in addition to meals below 600 energy. IHOP eating places provide visitors an inexpensive, on a regular basis eating expertise with heat and pleasant service. At present, there are greater than 1,750 IHOP eating places all over the world, together with eating places in all 50 states and the District of Columbia, Puerto Rico and Guam in addition to Canada, Mexico, Guatemala, Panama, Lebanon, the Kingdom of Saudi Arabia, Kuwait, the United Arab Emirates, Bahrain, Qatar, Thailand, India and The Philippines. IHOP eating places are franchised by associates of Glendale, Calif.-based Dine Manufacturers World (NYSE: DIN).

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